I read this article a few weeks ago and it reinforced what I have believed all along, and that is, we are in a relationship business, not a technology business. We just happen to have software that supports the relationship business we are in.

With all of the “cool” gadgets out their today, the most important service we can provide to our customers and our customers to their patients is a meaningful and supportive relationship. As President Teddy Roosevelt once said, “Nobody cares how much you know until they know how much you care.” Personalizing your care is the best way for the patient to know who is the person behind the white coat and or monitoring screen.

“It is easy to lose sight of yourself during residency, as you endure the countless hours spent in windowless rooms entering data in electronic medical records or completing administrative tasks or juggling a dozen other competing priorities. But if I may offer one piece of advice to my new colleagues who don a long white coat for the first time each July: Make sure to get the name of the dog,” he writes.

Read the full blog post here:


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